Research Catalog

Building global biobrands : taking biotechnology to market

Title
  1. Building global biobrands : taking biotechnology to market / Francoise Simon, Philip Kotler ; foreword by Kevin Sharer.
Published by
  1. New York ; London : Free Press, c2003.
Author
  1. Simon, Françoise.

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Details

Additional authors
  1. Kotler, Philip.
Description
  1. xv, 336 p. : ill.; 24 cm.
Subject
  1. Biotechnology industries
  2. Biotechnology > Marketing
  3. Pharmaceutical biotechnology industry
Call number
  1. JBE 03-1708
Bibliography (note)
  1. Includes bibliographical references (p. 293-310) and index.
Author
  1. Simon, Françoise.
Title
  1. Building global biobrands : taking biotechnology to market / Francoise Simon, Philip Kotler ; foreword by Kevin Sharer.
Imprint
  1. New York ; London : Free Press, c2003.
Bibliography
  1. Includes bibliographical references (p. 293-310) and index.
Added author
  1. Kotler, Philip.
LCCN
  1. 2003040810
ISBN
  1. 074322244X (alk. paper)
Research call number
  1. JBE 03-1708
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