Research Catalog

Audience economics : media institutions and the audience marketplace

Title
  1. Audience economics : media institutions and the audience marketplace / Philip M. Napoli.
Published by
  1. New York : Columbia University Press, c2003.
Author
  1. Napoli, Philip M.

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Details

Description
  1. x, 235 p. : ill.; 24 cm.
Subject
  1. Television advertising
  2. Television advertising > United States
Call number
  1. JBE 03-2078
Bibliography (note)
  1. Includes bibliographical references (p. [185]-227) and index.
Author
  1. Napoli, Philip M.
Title
  1. Audience economics : media institutions and the audience marketplace / Philip M. Napoli.
Imprint
  1. New York : Columbia University Press, c2003.
Bibliography
  1. Includes bibliographical references (p. [185]-227) and index.
LCCN
  1. 2003040977
ISBN
  1. 0231126522 (cl. : alk. paper)
  2. 0231126530 (pa. : alk. paper)
Research call number
  1. JBE 03-2078
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