In your face : how American marketing excess fuels anti-Americanism

Title
  1. In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson.
Published by
  1. Upper Saddle River, NJ ; London : Financial Times Prentice Hall, c2004.
Author
  1. Johansson, Johny K.

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Details

Description
  1. xviii, 206 p.; 24 cm.
Subject
  1. Export marketing > Political aspects > United States
  2. Export marketing > Moral and ethical aspects > United States
  3. Advertising > Moral and ethical aspects > United States
  4. Anti-Americanism
Call number
  1. JBE 04-1071
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Johansson, Johny K.
Title
  1. In your face : how American marketing excess fuels anti-Americanism / Johny K. Johansson.
Imprint
  1. Upper Saddle River, NJ ; London : Financial Times Prentice Hall, c2004.
Bibliography
  1. Includes bibliographical references and index.
LCCN
  1. 2003064361
ISBN
  1. 0131438182
Research call number
  1. JBE 04-1071
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