Research Catalog

Details

Additional authors

1. Zimmer, Elizabeth.
2. Jones, Bill T.
3. Melillo, Joseph V.
4. Skura, Stephanie
5. Skura, Stephanie.
6. Whitfield, Tony.
7. Champagne, Lenora.
8. Rousseve, David.
9. Zane, Arnie, 1948-1988
10. Lilly, Janet
11. Latsky, Heidi
12. McCracken, Betsy
13. Movement Research, Inc.
14. Studies Project.
15. Character Generators/Video.

Description

1. 3 videocassettes (VHS, NTSC) (102 min.) : sd., col.; 1/2 in.

Summary

1. Part of The Studies Project, an ongoing series of discussions, performances, and other presentations. Following the performance of two dance works, choreographers Bill T. Jones and Stephanie Skura join arts administrators Joseph V. Melillo, director of Brooklyn Academy of Music's Next Wave Festival, and Tony Whitfield, associate director of the Lower Manhattan Cultural Council, in examining the role of marketing within the wider picture of creating and disseminating experimental dance. They discuss the experiences of their own dance companies or organizations. Topics include: the differences between marketing in the business and artistic worlds; the relation between marketing and financing dance; the importance of communication in marketing; the challenges and problems of expanding one's audience; the question of whether marketing is appropriate to experimentalism; making compromises between experimentalism and economic survival.

Donor/Sponsor

1. Gift of Movement Research, Inc.

Series statement

1. Studies Project

Subject

1. Dance
2. Dance > Economic aspects
3. Panel discussions
4. Brooklyn Academy of Music > Next Wave Festival
5. Lower Manhattan Cultural Council
6. Performing arts > Marketing
7. Stephanie Skura and Company
8. Dance publicity
9. Dance audiences
10. Bill T. Jones/Arnie Zane and Company
11. Dance companies > Marketing
12. Video

Genre/Form

1. Dance.
2. Panel discussions.
3. Video.

Contents

1. Cassette 1 (ca. 61 min.). Panel scene from Artbusiness (1984) / choreography, Stephanie Skura; performed by Stephanie Skura with Lenora Champagne, David Rousseve, Tony Whitfield -- Trio from Prejudice (1988) / choreography, Arnie Zane; music, Astor Piazzolla; danced by Janet Lilly, Heidi Latsky, Betsy McCracken -- Discussion (begins at ca. 22 min. into the tape).
2. Cassette 2 (ca. 31 min.). Continuation of discussion. At ca. 12 min. into the tape, the discussion is opened to the audience.
3. Cassette 3 (ca. min.). Continuation of discussion between panel and audience members.

Call number

1. *MGZIA 4-8063

Event (note)

1. Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.

Title

1. Meta marketing [videorecording] : debating the artist's & publicist's role in the education & seduction of the audience before the curtain goes up / Movement Research, Inc., The Studies Project presents ; moderated by Elizabeth Zimmer.

Imprint

1. c1988.

Country of producing entity

1. U.S.

Series

1. Studies Project

Performer

1. [Panelists:] Bill T. Jones, Joe [Joseph V.] Melillo, Stephanie Skura, Tony Whitfield.

Event

1. Videotaped in New York, N.Y., on March 19, 1988; video documentation, Character Generators/Video.

Local subject

1. Dance publicity.
2. Dance audiences.

Added author

1. Zimmer, Elizabeth. Moderator
2. Jones, Bill T.
3. Melillo, Joseph V.
4. Skura, Stephanie, choreographer.
5. Skura, Stephanie. Performer
6. Whitfield, Tony. Performer
7. Champagne, Lenora. Performer
8. Rousseve, David. Performer
9. Zane, Arnie, 1948-1988, choreographer.
10. Lilly, Janet, dancer.
11. Latsky, Heidi, dancer.
12. McCracken, Betsy, dancer.
13. Movement Research, Inc.
14. Studies Project.
15. Character Generators/Video.

Research call number

1. *MGZIA 4-8063