Research Catalog

Details

Description

1. x, 235 p. : ill.; 23 cm.

Subject

1. Festivals > Texas, South
2. Campaign funds > Texas
3. Texas, South > Social life and customs
4. Business and politics > Texas, South
5. Corporate sponsorship > Texas, South

Contents

1. Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.

Call number

1. ITR 06-2160

Bibliography (note)

1. Includes bibliographical references (p. [207]-222) and index.

Author

1. Dorsey, Margaret E. (Margaret Ellen), 1973-

Title

1. Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.

Imprint

1. Austin : University of Texas Press, 2006.

Edition

1. 1st ed.

Bibliography

1. Includes bibliographical references (p. [207]-222) and index.

Connect to:

1. Table of contents

LCCN

1. 2005012895

ISBN

1. 0292706901 (cl. : alk. paper)
2. 0292709617 (pbk. : alk. paper)

Research call number

1. ITR 06-2160