Pachangas : borderlands music, U.S. politics, and transnational marketing

Title
  1. Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
Published by
  1. Austin : University of Texas Press, 2006.
Author
  1. Dorsey, Margaret E. (Margaret Ellen), 1973-

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberITR 06-2160Item locationSchwarzman Building - Milstein Division Room 121

Details

Description
  1. x, 235 p. : ill.; 23 cm.
Subject
  1. Campaign funds > Texas
  2. Business and politics > Texas, South
  3. Corporate sponsorship > Texas, South
  4. Festivals > Texas, South
  5. Texas, South > Social life and customs
Contents
  1. Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Call number
  1. ITR 06-2160
Bibliography (note)
  1. Includes bibliographical references (p. [207]-222) and index.
Author
  1. Dorsey, Margaret E. (Margaret Ellen), 1973-
Title
  1. Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
Imprint
  1. Austin : University of Texas Press, 2006.
Edition
  1. 1st ed.
Bibliography
  1. Includes bibliographical references (p. [207]-222) and index.
Connect to:
  1. Table of contents
LCCN
  1. 2005012895
ISBN
  1. 0292706901 (cl. : alk. paper)
  2. 0292709617 (pbk. : alk. paper)
Research call number
  1. ITR 06-2160
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