Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005

Title
  1. Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.
Published by
  1. Henley-on-Thames : World Advertising Research Center, 2006.

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StatusVol/dateFormatAccessCall numberItem location
StatusVol/date2005FormatTextAccessRequest in advanceCall number*WSC-4707 2005Item locationOffsite
StatusVol/dateFormatTextAccessRequest in advanceCall numberJBF 06-247Item locationOffsite

Holdings

Location
  1. Schwarzman Building - Main Reading Room 315
Format
  1. CD-ROM
Call number
  1. *WSC-4707
Library has
  1. 2005.

Details

Additional authors
  1. Binet, Les.
  2. World Advertising Research Centre.
  3. Institute of Practitioners in Advertising.
Description
  1. xxii, 344 p. : ill.; 26 cm.
Alternative title
  1. IPA Effectiveness Awards 2005
Subject
  1. Advertising > Awards > Great Britain > Case studies
  2. IPA Effectiveness Awards
Call number
  1. JBF 06-247
Note
  1. "DVD of the 2005 IPA Effectiveness Awards winners produced by Xtreme Information Ltd., London"--T.p. verso.
  2. Includes index.
  3. Published in association with the IPA.
System details (note)
  1. DVD playable on all DVD players and most computer media players.
Title
  1. Advertising works 14 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2005 / edited and introduced by Les Binet.
Imprint
  1. Henley-on-Thames : World Advertising Research Center, 2006.
System details
  1. DVD playable on all DVD players and most computer media players.
Added author
  1. Binet, Les.
  2. World Advertising Research Centre.
  3. Institute of Practitioners in Advertising.
ISBN
  1. 1841161837 (hbk.)
Research call number
  1. JBF 06-247
  2. *WSC-4707
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