Research Catalog

Details

Additional authors

1. Coyne, Nancy
2. Kantor, Michael, 1961-
3. Squires, Buddy
4. Broadway Film Project, Inc, donor.
5. Thirteen/WNET, donor.

Description

1. 2 videocassettes (VHS) (55 min.) : sd., col. SP; 1/2 in.

Summary

1. Raw interview footage used for the documentary Broadway, the American musical. Nancy Coyne, chief executive of the live theatrical advertising and marketing agency Serino Coyne, Inc. discusses her firm, which handles the majority of shows on Broadway; the nature of her business and its services; her work in comparison with that of her colleagues on Madison Avenue; the presence of multiple investors, as well as individuals, as producers on Broadway; the inability to predict a Broadway success; the fact that a Broadway show undergoes constant change; the opening night on Broadway; the use of television and radio advertising for Broadway productions; the ubiquity of the computer and television, and their impact on her marketing of live theater; the importance of taking children to see live theater; the impression of seeing one's first Broadway show; the experience of seeing a live theatrical performance in comparison with a movie; how she approaches promoting a show like Wicked; the necessity for each show to have its own advertising strategy along with a carefully calculated budget; women as the decision makers when it comes to buying Broadway tickets; her view that business conditions on Broadway have improved in recent times; Broadway's ability bounce back as a business, earlier than many others in the city, after the terrorist attacks of Sept. 11, 2001; Broadway as representative of "dream fulfillment"; her view that Broadway is one of the best things about America; the continued presence of theatrical impressarios like Rosie O'Donnell on Broadway; changing tastes on Broadway, from the operatic musicals of the 1980s, to the more traditional "book" musicals favored today; the high price of Broadway theater tickets, tempered somewhat by the availability of discounts; the lack of young adults in the theater audience, and her view that today's theatergoing children will form the future Broadway audience; the appeal of the musical Wicked to women, which she believes contributes to its success; her admiration for the show, and the decision by its stage backer Universal Pictures to produce the musical first, and then create a movie version.
2. Discussion resumes on videocassette two with the significance of the recent musicians' strike on Broadway, which Coyne believes drew attention to the importance of Broadway to the New York City economy; the 'I love New York' commercials which were made in the 1970s, which promoted Broadway tourism; her experience seeing three Broadway shows in a weekend as a child; Broadway as the economic engine which drives the city; her challenges in advertising to the African American audience; the importance of the story to a Broadway show; the marketing of a musical by Stephen Sondheim; her firm's marketing of the Disney Company productions Beauty and the Beast, The lion king and Aida, which they advertised as a group in a campaign called Disney on Broadway; and lastly, the corporate presence on Broadway, which she views as indicative of the theater industry's health. Interview is followed by ca. 3 min. of footage of Times Square and the Broadway Theater district.

Alternative title

1. Broadway, the American musical
2. Broadway: the American musical : Susan Stroman, Nancy Coyne
3. Broadway: the American musical : Nancy Coyne

Subject

1. Theater > New York (State) > New York
2. Broadway (New York, N.Y.)
3. Advertising > Theater > United States > 20th century
4. Advertising executives > Interviews
5. Coyne, Nancy > Interviews
6. Documentaries and factual works
7. Serino Coyne, Inc
8. Advertising media planning > New York (State) > New York
9. Musical theater > New York (State) > New York
10. Musicals
11. Unedited footage
12. Musical theater > Production and direction
13. Theater audiences

Genre/Form

1. Documentaries and factual works.
2. Musicals.
3. Unedited footage.

Call number

1. NCOX 2180

Note

1. This interview is one of a group of interviews with 90 individuals used in making the documentary Broadway, the American musical. The completed production is available on NCOX 2058.
2. Credits for completed production from pbs.org: A film by Michael Kantor ; produced by Jeff Dupre, Michael Kantor and Sally Rosenthal ; written by Marc Fields, Michael Kantor, Laurence Maslon, and JoAnne Young ; directed by Michael Kantor.
3. Time code on frame.
4. Contains various takes, at occasional brief intervals, audio continues without sound.

Credits (note)

1. Cameraman: Buddy Squires.

Performer (note)

1. Interviewer: Michael Kantor. Interviewee: Nancy Coyne.

Event (note)

1. Videotaped in Nancy Coyne's office in New York, N.Y. on Sept. 30, 2003.

Biography (note)

1. Broadway, the American musical, which aired on PBS in October 2004, is a documentary chronicling the entire history of a unique American art form, the Broadway musical. Each of its six episodes covers a different era in American theater history, and features the Broadway shows and songs which defined the period. The series draws on feature films, television broadcasts, archival news footage, original cast recordings, still photos, diaries, journals, first-person accounts, and on-camera interviews with many of the principals involved in the development of the genre.

Title

1. [Interview with Nancy Coyne : raw footage] [videorecording] / [directed by Michael Kantor]

Imprint

1. New York, 2003.

Credits

1. Cameraman: Buddy Squires.

Performer

1. Interviewer: Michael Kantor. Interviewee: Nancy Coyne.

Event

1. Videotaped in Nancy Coyne's office in New York, N.Y. on Sept. 30, 2003.

Biography

1. Broadway, the American musical, which aired on PBS in October 2004, is a documentary chronicling the entire history of a unique American art form, the Broadway musical. Each of its six episodes covers a different era in American theater history, and features the Broadway shows and songs which defined the period. The series draws on feature films, television broadcasts, archival news footage, original cast recordings, still photos, diaries, journals, first-person accounts, and on-camera interviews with many of the principals involved in the development of the genre.

Local note

1. Gift of Broadway Film Project, Inc. and Thirteen/WNET, 2005.

Connect to:

1. Request Access to Theatre on Film and Tape Archive Special Collections material

Local subject

1. Advertising -- Theater -- United States -- 20th century.

Added author

1. Coyne, Nancy, interviewee.
2. Kantor, Michael, 1961- interviewer.
3. Kantor, Michael, 1961- director.
4. Squires, Buddy, cameraman.
5. Broadway Film Project, Inc, donor.
6. Thirteen/WNET, donor.

Research call number

1. NCOX 2180