Research Catalog

Entertainment marketing & communication : selling branded performance, people, and places

Title
  1. Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Published by
  1. Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Author
  1. Sayre, Shay.

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Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person.

FormatBook/TextAccessUse in libraryCall numberMWET 07-6259Item locationPerforming Arts Research Collections - Theatre

Details

Description
  1. xxii, 489 p. : ill.; 24 cm.
Alternative title
  1. Entertainment marketing and communication
Subject
  1. Communication in marketing > United States
  2. Recreation > United States > Marketing
  3. Performing arts > United States > Marketing
  4. Leisure industry > United States > Marketing
  5. Consumer behavior > United States
  6. Tourism > United States > Marketing
  7. Amusements > United States > Marketing
  8. Entertainment events > United States > Marketing
Call number
  1. MWET 07-6259
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Sayre, Shay.
Title
  1. Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
Imprint
  1. Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Bibliography
  1. Includes bibliographical references and index.
Connect to:
  1. Table of contents only
LCCN
  1. 2007024980
ISBN
  1. 0131986228 (13: 978-0-13-198622-0)
  2. 9780131986220 (13: 978-0-13-198622-0)
Research call number
  1. MWET 07-6259
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