Research Catalog

Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens

Title
  1. Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Published by
  1. New York : McGraw-Hill, c2003.
Author
  1. Sutherland, Anne, 1963-

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJBE 12-154Item locationSchwarzman Building - General Research Room 315

Details

Additional authors
  1. Thompson, Beth.
Description
  1. xiii, 192 p. : ill.; 24 cm.
Subject
  1. Children > Social conditions
  2. Child consumers
  3. Children > Attitudes
Call number
  1. JBE 12-154
Bibliography (note)
  1. Includes bibliographical references (p. 179-182) and index.
Author
  1. Sutherland, Anne, 1963-
Title
  1. Kidfluence : the marketer's guide to understanding and researching Generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Imprint
  1. New York : McGraw-Hill, c2003.
Bibliography
  1. Includes bibliographical references (p. 179-182) and index.
Added author
  1. Thompson, Beth.
LCCN
  1. 2003051033
ISBN
  1. 0071416226
Research call number
  1. JBE 12-154
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