Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

Title
  1. Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Published by
  1. Henley-on-Thames : World Advertising Research Center, 2008.

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Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.

FormatTextAccessUse in libraryCall numberJBF 09-82Item locationSchwarzman Building - General Research Room 315
StatusFormatTextAccessRequest in advanceCall number*USD-2743 [DVD]Item locationOffsite

Details

Additional authors
  1. Storey, Richard.
  2. World Advertising Research Centre.
  3. Institute of Practitioners in Advertising.
  4. Xtreme Information (Firm)
Description
  1. xxix, 334 p. : ill. (some col.); 26 cm. +
Summary
  1. Accompanying DVD contains TV, radio and print ads.
Alternative title
  1. IPA Effectiveness Awards 2007
Subject
  1. Advertising campaigns > Awards > Great Britain > Case studies
Call number
  1. JBF 09-82
Note
  1. Published in association with the IPA.
  2. "DVD of the 2007 IPA Effectiveness Awards winners produced by Xtreme Information Ltd., London"--T.p. verso.
Bibliography (note)
  1. Includes bibliographical references and index.
System details (note)
  1. DVD playable on all DVD players and most computer media players.
Title
  1. Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
Imprint
  1. Henley-on-Thames : World Advertising Research Center, 2008.
Bibliography
  1. Includes bibliographical references and index.
System details
  1. DVD playable on all DVD players and most computer media players.
Added author
  1. Storey, Richard.
  2. World Advertising Research Centre.
  3. Institute of Practitioners in Advertising.
  4. Xtreme Information (Firm)
ISBN
  1. 9781841162058 (hbk.)
  2. 1841162051 (hbk.)
Research call number
  1. JBF 09-82 [Text]
  2. *USD-2743 [DVD]
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