Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m
- Title
- Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
- Published by
- Henley-on-Thames : World Advertising Research Center, 2008.
Items in the library and off-site
Displaying all 2 items
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | FormatText | AccessUse in library | Call numberJBF 09-82 | Item locationSchwarzman Building - General Research Room 315 |
Status | FormatText | AccessRequest in advance | Call number*USD-2743 [DVD] | Item locationOffsite |
Details
- Additional authors
- Description
- xxix, 334 p. : ill. (some col.); 26 cm. +
- Summary
- Accompanying DVD contains TV, radio and print ads.
- Alternative title
- IPA Effectiveness Awards 2007
- Subject
- Call number
- JBF 09-82
- Note
- Published in association with the IPA.
- "DVD of the 2007 IPA Effectiveness Awards winners produced by Xtreme Information Ltd., London"--T.p. verso.
- Bibliography (note)
- Includes bibliographical references and index.
- System details (note)
- DVD playable on all DVD players and most computer media players.
- Title
- Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m / edited and introduced by Richard Storey.
- Imprint
- Henley-on-Thames : World Advertising Research Center, 2008.
- Bibliography
- Includes bibliographical references and index.
- System details
- DVD playable on all DVD players and most computer media players.
- Added author
- Storey, Richard.
- World Advertising Research Centre.
- Institute of Practitioners in Advertising.
- Xtreme Information (Firm)
- ISBN
- 9781841162058 (hbk.)
- 1841162051 (hbk.)
- Research call number
- JBF 09-82 [Text]
- *USD-2743 [DVD]