Research Catalog

Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand

Title
  1. Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand / Pepper Miller.
Published by
  1. Ithaca, NY : Paramount Market Publishing, c2012.
Author
  1. Miller, Pepper.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan

Available - Can be used on site. Please visit New York Public Library - Schomburg Center to submit a request in person.

FormatTextAccessUse in libraryCall numberSc E 12-863Item locationSchomburg Center - Research & Reference

Details

Description
  1. xix, 212 p. : ill.; 24 cm.
Alternative title
  1. Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your company and your brand
Subject
  1. Consumers, Black > United States
  2. Marketing > United States
  3. Black people and mass media > United States
Call number
  1. Sc E 12-863
Bibliography (note)
  1. Includes bibliographical references and index.
Author
  1. Miller, Pepper.
Title
  1. Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand / Pepper Miller.
Imprint
  1. Ithaca, NY : Paramount Market Publishing, c2012.
Bibliography
  1. Includes bibliographical references and index.
Local subject
  1. Black author.
Cover title
  1. Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your company and your brand
ISBN
  1. 9780981986951
  2. 0981986951
Research call number
  1. Sc E 12-863
View in legacy catalog