Research Catalog

Details

Description

1. vii, 334 pages; 23 cm

Summary

1. "This book traces the history and evolution of the romance industry, covering successful (and not so successful) trends and describing changes in romance publishing that paved the way for the many popular subgenres flooding the market in the 21st century"--

Subject

1. Romance fiction > Publishing > United States > History
2. Harlequin Enterprises History
3. Silhouette Books History

Contents

1. Paperbacks in society -- The world of Harlequin : 1949/1979 -- The four phases of love : American romance publishing in the seventies -- Silhouette Books: challenging Harlequin's supremacy -- The new dawn : romance publishing comes of age -- Risky business : rushing to cash in on the romance craze -- The editorial ear : selective listening -- Alive and kicking : Harlequin regains market supremacy -- Line diversification : the byword of the new millennium -- Romance publishing at the outset of the new millennium : market share, competition, and content innovation.

Call number

1. JFE 16-3939

Bibliography (note)

1. Includes bibliographical references and index.

Author

1. Markert, John, 1945- author.

Title

1. Publishing romance : the history of an industry, 1940s to the present / John Markert.

Publisher

1. Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2016]

Type of content

1. text

Type of medium

1. unmediated

Type of carrier

1. volume

Bibliography

1. Includes bibliographical references and index.

LCCN

1. 2016002870

ISBN

1. 9780786494903 paperback alkaline paper
2. 0786494905 paperback alkaline paper
3. 9781476621241
4. 1476621241

Research call number

1. JFE 16-3939