Bollywood in Britain : cinema, brand, discursive complex
- Title
- Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.
- Published by
- New York : Bloomsbury Academic, 2016.
- Supplementary content
- Author
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Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person. | FormatText | AccessUse in library | Call numberMFL 16-4639 | Item locationPerforming Arts Research Collections - Theatre |
Details
- Description
- vii, 286 pages : illustrations; 24 cm
- Summary
- "Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering"--
- Subject
- Contents
- What is Bollywood? -- Popular Indian Cinema in Britain : Facts and Figures -- Britain and Indian Diaspora Films : Questions of Nostalgia -- Beyond Films : The Development of the Bollywood Brand -- The (Trans)difference of Bollywood : "British Asians through the Lens of "Bollywood Star" -- Representations of the Hindi Film Industry in Brtitish First-Hand Reports -- The Changing Image of Bollywood in British Film Review -- Bollywood Adaptations.
- Call number
- MFL 16-4639
- Bibliography (note)
- Includes bibliographical references (pages 258-276), filmography (pages 254-257) and index.
- Author
- Krämer, Lucia, 1973- author.
- Title
- Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.
- Publisher
- New York : Bloomsbury Academic, 2016.
- Type of content
- text
- Type of medium
- unmediated
- Type of carrier
- volume
- Bibliography
- Includes bibliographical references (pages 258-276), filmography (pages 254-257) and index.
- Connect to:
- Other form:
- Online version: Krämer, Lucia, 1973- author. Bollywood in Britain. New York : Bloomsbury Academic, 2016 9781501307584 (DLC) 2015042261
- LCCN
- 2015039495
- ISBN
- 9781501307614 hardcover
- 1501307614 hardcover
- 9781501307591 electronic publication
- 1501307592 electronic publication
- 9781501307584
- Research call number
- MFL 16-4639