Research Catalog

Bollywood in Britain : cinema, brand, discursive complex

Title
  1. Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.
Published by
  1. New York : Bloomsbury Academic, 2016.
Supplementary content
  1. Cover image
Author
  1. Krämer, Lucia, 1973-

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FormatTextAccessUse in libraryCall numberMFL 16-4639Item locationPerforming Arts Research Collections - Theatre

Details

Description
  1. vii, 286 pages : illustrations; 24 cm
Summary
  1. "Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering"--
Subject
  1. Motion picture industry > Social aspects > Great Britain
  2. PERFORMING ARTS > Film & Video > History & Criticism
  3. Motion picture industry > Great Britain
  4. Motion pictures, Hindi > Great Britain
  5. Motion pictures, Hindi > Influence
Contents
  1. What is Bollywood? -- Popular Indian Cinema in Britain : Facts and Figures -- Britain and Indian Diaspora Films : Questions of Nostalgia -- Beyond Films : The Development of the Bollywood Brand -- The (Trans)difference of Bollywood : "British Asians through the Lens of "Bollywood Star" -- Representations of the Hindi Film Industry in Brtitish First-Hand Reports -- The Changing Image of Bollywood in British Film Review -- Bollywood Adaptations.
Call number
  1. MFL 16-4639
Bibliography (note)
  1. Includes bibliographical references (pages 258-276), filmography (pages 254-257) and index.
Author
  1. Krämer, Lucia, 1973- author.
Title
  1. Bollywood in Britain : cinema, brand, discursive complex / Lucia Krämer.
Publisher
  1. New York : Bloomsbury Academic, 2016.
Type of content
  1. text
Type of medium
  1. unmediated
Type of carrier
  1. volume
Bibliography
  1. Includes bibliographical references (pages 258-276), filmography (pages 254-257) and index.
Connect to:
  1. Cover image
Other form:
  1. Online version: Krämer, Lucia, 1973- author. Bollywood in Britain. New York : Bloomsbury Academic, 2016 9781501307584 (DLC) 2015042261
LCCN
  1. 2015039495
ISBN
  1. 9781501307614 hardcover
  2. 1501307614 hardcover
  3. 9781501307591 electronic publication
  4. 1501307592 electronic publication
  5. 9781501307584
Research call number
  1. MFL 16-4639
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