Research Catalog

The Marvel Studios phenomenon : inside a transmedia universe

Title
  1. The Marvel Studios phenomenon : inside a transmedia universe / Martin Flanagan, Mike McKenny, and Andrew Livingstone.
Published by
  1. New York : Bloomsbury Academic, 2016.
Author
  1. Flanagan, Martin

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FormatTextAccessUse in libraryCall numberMFL 16-4570Item locationPerforming Arts Research Collections - Theatre

Details

Additional authors
  1. Livingstone, Andrew, 1987-
  2. McKenny, Mike
Description
  1. xii, 268 pages : illustration; 24 cm
Summary
  1. "The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, what kind of organization is Marvel Studios? How does it co-ordinate a transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?"--
Subject
  1. BUSINESS & ECONOMICS > Industries > Media & Communications Industries
  2. PERFORMING ARTS > Film & Video > Direction & Production
  3. COMICS & GRAPHIC NOVELS > Media Tie-In
  4. Marvel Studios History
  5. Motion picture industry > United States > History
Contents
  1. Machine generated contents note: Introduction: The Road to Marvel Studios -- 1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio -- 2. An Organization of Storytellers: The Marvel Story, According to Marvel -- 3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios -- 4. Captains America -- 5. Teams/Screens -- 6. Star-Lord, Who?: Guardians of the Galaxy -- Raiding the 'B-List' for New -- Legends -- 7. 'A Little Old-Fashioned: Marvel Studios and Pixar -- 8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire -- Conclusion -- Appendix: Timeline.
Call number
  1. MFL 16-4570
Bibliography (note)
  1. Includes bibliographical references (pages 244-261) and index.
Author
  1. Flanagan, Martin, author.
Title
  1. The Marvel Studios phenomenon : inside a transmedia universe / Martin Flanagan, Mike McKenny, and Andrew Livingstone.
Publisher
  1. New York : Bloomsbury Academic, 2016.
Type of content
  1. text
Type of medium
  1. unmediated
Type of carrier
  1. volume
Bibliography
  1. Includes bibliographical references (pages 244-261) and index.
Added author
  1. Livingstone, Andrew, 1987- author.
  2. McKenny, Mike, author.
Other form:
  1. Online version: Flanagan, Martin, author. Marvel Studios phenomenon. New York : Bloomsbury Academic, 2016 9781501311857 (DLC) 2015045820
LCCN
  1. 2015041803
ISBN
  1. 9781501311895 hardcover
  2. 1501311891 hardcover
  3. 9781501311864
  4. 9781501311857
Research call number
  1. MFL 16-4570
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