Pachangas borderlands music, U.S. politics, and transnational marketing

Title
  1. Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
Published by
  1. Austin : University of Texas Press, c2006.
Author
  1. Dorsey, Margaret E. (Margaret Ellen), 1973-

Details

Additional authors
  1. ebrary, Inc.
Description
  1. 1 online resource (x, 235 p.) : ill.
Uniform title
  1. Pachangas (Online)
Alternative title
  1. Pachangas (Online)
Subject
  1. Campaign funds > Texas
  2. Business and politics > Texas, South
  3. Corporate sponsorship > Texas, South
  4. Festivals > Texas, South
  5. Texas, South > Social life and customs
Contents
  1. Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Bibliography (note)
  1. Includes bibliographical references (p. [207]-222) and index.
Access (note)
  1. Access restricted to authorized users.
Reproduction (note)
  1. Electronic reproduction.
Author
  1. Dorsey, Margaret E. (Margaret Ellen), 1973-
Title
  1. Pachangas [electronic resource] : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
Imprint
  1. Austin : University of Texas Press, c2006.
Edition
  1. 1st ed.
Bibliography
  1. Includes bibliographical references (p. [207]-222) and index.
Access
  1. Access restricted to authorized users.
Reproduction
  1. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Connect to:
  1. Available from home with a valid library card
  2. Available onsite at NYPL
Added author
  1. ebrary, Inc.
LCCN
  1. 2005012895
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