Research Catalog

Details

Additional authors

1. Stevenson, Isabelle, 1915-2003
2. Somlyo, Roy A.
3. Isaacson, Robert
4. Walker, Adam
5. Mosher, Gregory
6. Rosenblum, M. Edgar
7. Evans, Bill
8. Shapiro, Evan
9. CUNY-TV (Television station : New York, N.Y.)
10. City University of New York.
11. American Theatre Wing, producer.
12. American Theatre Wing, donor.

Description

1. 1 videocassette (VHS) (58 min.) : sound, color; 1/2 in.

Summary

1. The team behind the Circle in the Square's recent production of Pam Gem's drama Stanley discuss the project and how it came about. Producer Gregory Mosher talks about bringing the play over from London, and various decisions made concerning casting, advertising, etc. Co-producer Edgar Rosenblum goes into detail about production costs, profits, ticket sales, etc. Bill Evans and Evan Shapiro, who are responsible for the show's advertising campaign and marketing, discuss the strategies they employed to attract ticketbuyers, especially younger people who might not ordinarily attend plays. Panelists also take questions from audience members.

Series statement

1. American Theatre Wing working in the theatre series

Uniform title

1. American Theatre Wing seminars.

Subject

1. Gems, Pam
2. Mosher, Gregory > Interviews
3. Rosenblum, M. Edgar > Interviews
4. Evans, Bill > Interviews
5. Shapiro, Evan > Interviews
6. Theatrical producers and directors > Interviews
7. Advertising executives > Interviews
8. Advertising > Theater > United States > 20th century
9. Advertising media planning > New York (State) > New York
10. Theater > New York (State) > New York

Genre/Form

1. Television.
2. Panel discussions.

Call number

1. NCOX 1703

Note

1. Although it was taped in 1997, this program is copyrighted 2000.

Access (note)

1. Restricted to qualified researchers.

Performer (note)

1. Host: Isabelle Stevenson.
2. Moderators: Brendan Gill and George C. White.
3. Panelists: Gregory Mosher, Edgar Rosenblum, Bill Evans, and Evan Shapiro.

Event (note)

1. Videotaped at City University of New York Graduate Center, New York, N.Y., spring 1997.

Title

1. Working in the theatre. Producing: Stanley [videorecording] / City University Television presents the American Theatre Wing seminars ; executive producers, Isabelle Stevenson and Roy A. Somlyo ; produced by Robert Isaacson for CUNY ; directed by Adam Walker ; [produced for] CUNY-TV.

Imprint

1. New York : CUNY-TV, c2000.

Series

1. American Theatre Wing working in the theatre series

Access

1. Restricted to qualified researchers.

Cast

1. Host: Isabelle Stevenson.
2. Moderators: Brendan Gill and George C. White.
3. Panelists: Gregory Mosher, Edgar Rosenblum, Bill Evans, and Evan Shapiro.

Event

1. Videotaped at City University of New York Graduate Center, New York, N.Y., spring 1997.

Local note

1. Gift of the American Theatre Wing.

Connect to:

1. Request Access to Theatre on Film and Tape Archive Special Collections material

Added author

1. Stevenson, Isabelle, 1915-2003, producer.
2. Stevenson, Isabelle, 1915-2003, host.
3. Stevenson, Isabelle, 1915-2003, moderator.
4. Somlyo, Roy A., producer.
5. Isaacson, Robert, producer.
6. Walker, Adam, director.
7. Mosher, Gregory, panelist.
8. Rosenblum, M. Edgar, panelist.
9. Evans, Bill, panelist.
10. Shapiro, Evan, panelist.
11. CUNY-TV (Television station : New York, N.Y.)
12. City University of New York.
13. American Theatre Wing, producer.
14. American Theatre Wing, donor.

Added title

1. American Theatre Wing seminars.

Research call number

1. NCOX 1703