"Science doubt, resistance, and denial are not new. Galileo challenged the prevailing geocentric view of our solar system and was dismissed as a heretic. What is the history of science denial, what's different now, and why does it seem worse? In this opening chapter, What is the Problem and Why Does it Matter? Sinatra and Hofer chart the development of this problem, examine how doubt has also been manufactured, and explain how media attempts at "balance" can become a form of bias. While acknowledging the limits and fallibility of science, they argue that if the US is to be a leader in sustainable economic and social progress, a greater percentage of Americans need to value, understand, and accept scientific methods and findings. When so many US citizens deny science, the health and wellbeing of Americans and our hopes for a sustainable future are put in peril"--