Research Catalog

Social marketing research for global public health : methods and technologies

Title
  1. Social marketing research for global public health : methods and technologies / W. Douglas Evans, PhD.
Published by
  1. New York, NY : Oxford University Press, [2016]
Author
  1. Evans, W. Douglas

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FormatTextAccessRequest in advanceCall numberRA427 .E92 2016Item locationOff-site

Details

Description
  1. xvii, 295 pages : illustrations; 24 cm
Subject
  1. Public Health
  2. Social Validity, Research > methods
  3. Social Marketing
  4. Marketing of Health Services
  5. Social Media
Contents
  1. Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research : tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.