Research Catalog

Research for marketing decisions / Paul E. Green, Donald S. Tull.

Title
  1. Research for marketing decisions / Paul E. Green, Donald S. Tull.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, c1978.
Author
  1. Green, Paul E.

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FormatBook/TextAccessRequest in advanceCall numberHF5415.2 .G68 1978Item locationOff-site

Details

Additional authors
  1. Tull, Donald S.,
Description
  1. xiii, 673 p. : ill.; 24 cm.
Series statement
  1. Prentice-Hall international series in management
Uniform title
  1. Prentice-Hall international series in management.
Subject
  1. Marketing research
Owning institution
  1. Columbia University Libraries
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p.645-658.