Research Catalog

Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.

Title
  1. Marketing decision making : a model-building approach / Gary L. Lilien and Philip Kotler.
Published by
  1. New York : Harper & Row, c1983.
Author
  1. Lilien, Gary L., 1946-

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Details

Additional authors
  1. Kotler, Philip,
  2. Kotler, Philip.
Description
  1. xx, 875 p. : ill.; 25 cm.
Subject
  1. Marketing > Mathematical models
Owning institution
  1. Columbia University Libraries
Note
  1. Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
  2. Includes indexes.
Bibliography (note)
  1. Bibliography: p. 809-858.