Research Catalog

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Title
  1. Brand constructs : the complementarity of consumer associative networks and multidimensional scaling / Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder.
Published by
  1. Cambridge, Mass. : Marketing Science Institute, [1998], ©1998.
Author
  1. Henderson, Geraldine R. (Geraldine Rosa), 1963-

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Details

Additional authors
  1. Iacobucci, Dawn.
  2. Calder, Bobby J.
  3. Marketing Science Institute.
Description
  1. 55 pages : illustrations; 28 cm.
Series statement
  1. Report ; no. 98-128
Uniform title
  1. Report (Marketing Science Institute) ; no. 98-128.
Subject
  1. Consumers > Attitudes
  2. Marketing research
  3. Brand name products > Psychological aspects
  4. Multidimensional scaling
Owning institution
  1. Columbia University Libraries
Note
  1. "Working paper."
  2. "December 1998."
Bibliography (note)
  1. Includes bibliographical references (p. 51-55).