Research Catalog

Details

Description

1. xi, 465 pages; 26 cm.

Summary

1. "Former Black Enterprise editor Wendy Beech knows that being a successful business owner takes more than capital and a solid business plan. She offers essential, timely advice on all aspects of entrepreneurship, including defining and protecting a business idea, researching the industry and the competition, confronting legal issues, choosing a good location, financing, and advertising. You'll even learn how to make the most of the Internet by establishing a Web presence.
2. Plus, you'll hear from black entrepreneurs who persevered in the face of seemingly unbeatable odds and have now joined the ranks of incredibly successful black business owners."--BOOK JACKET.

Series statement

1. Black enterprise series

Uniform title

1. Black enterprise series.

Subject

1. Business enterprises, Black
2. New business enterprises

Contents

1. Ch. 1. Being Your Own Boss: Are You Ready? -- Ch. 2. Birthing Your Business Idea -- Ch. 3. Market Research 101 -- Ch. 4. Choosing a Business Form -- Ch. 5. Location, Location, Location -- Ch. 6. Insurance and Licenses -- Ch. 7. Creating a Winning Business Plan -- Ch. 8. Financing Your Start-Up -- Ch. 9. Advertising Your Business -- Ch. 10. Cyberpreneur -- Ch. 11. Pricing Your Product or Service -- Ch. 12. Bookkeeping for Your Business -- Ch. 13. The Tax Man Cometh -- Ch. 14. Buying a Business -- Ch. 15. Franchising.

Bibliography (note)

1. Includes bibliographical references and index.