Research Catalog

Marketing: text, techniques, and cases

Title
  1. Marketing: text, techniques, and cases / by Harry L. Hansen.
Published by
  1. Homewood, Ill. : R.D. Irwin, 1967.
Author
  1. Hansen, Harry L., 1911-1992.

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FormatBook/TextAccessRequest in advanceCall numberHF5415 .H212 1967Item locationOff-site

Details

Description
  1. xiii, 1024 pages : illustrations; 24 cm
Subject
  1. Administracao
  2. Marketing
Owning institution
  1. Columbia University Libraries
Note
  1. First-2d ed. published under title: Marketing: text, cases, and readings.
Bibliography (note)
  1. Bibliographical footnotes.