Research Catalog

Multiattribute decisions in marketing : a measurement approach

Title
  1. Multiattribute decisions in marketing : a measurement approach / [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
Published by
  1. Hinsdale, Ill. : Dryden Press, [1973], [©1973]
Author
  1. Green, Paul E.

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Details

Additional authors
  1. Wind, Yoram
Description
  1. xvii, 396 pages : illustrations; 24 cm.
Series statement
  1. Editors' series in marketing
Uniform title
  1. Editors' series in marketing.
Subject
  1. Decision making
  2. Motivation research (Marketing)
  3. Marketing research
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Bibliography: p. 374-387.