Advertising in the 21st century : a model of advertising agency development during the next fifty years

Title
  1. Advertising in the 21st century : a model of advertising agency development during the next fifty years / [by] D. S. Cowan, R. W. Jones; foreword by Sir John Rodgers.
Published by
  1. London : Hutchinson, 1968.
Author
  1. Cowan, D. S.

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Details

Additional authors
  1. Jones, Robert William
  2. Institute of Practitioners in Advertising.
Description
  1. 111 pages : illustrations; 24 cm
Subject
  1. Advertising agencies
  2. Advertising
Owning institution
  1. Columbia University Libraries
Note
  1. "First-prize winning thesis in an international competition arranged by the Institute of Practitioners in Advertising."--Dust jacket.