Research Catalog

Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

Title
  1. Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis / Natalie Mizik and Robert Jacobson.
Published by
  1. Cambridge, MA (1000 Massachusetts Avenue, Cambridge 02138) : Marketing Science Institute, 2002.
Author
  1. Mizik, Natalie.

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Details

Additional authors
  1. Jacobson, Robert.
Description
  1. iv, 40 pages : illustrations; 28 cm.
Series statement
  1. Working paper ; report no. 02-114
Uniform title
  1. Report (Marketing Science Institute) ; no. 02-114.
Subject
  1. Business planning
  2. Industrial management
  3. Business enterprises > Finance
Owning institution
  1. Columbia University Libraries
Note
  1. "Working paper series."
Bibliography (note)
  1. Includes bibliographical references (p. 37-40).