Research Catalog

Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.

Title
  1. Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, [1992], ©1992.
Author
  1. Lilien, Gary L., 1946-

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FormatAccessRequest in advanceCall numberHF5415.13 .L52 1992Item locationOff-site

Details

Additional authors
  1. Kotler, Philip.
  2. Moorthy, K. Sridhar.
Description
  1. xv, 803 pages : illustrations; 25 cm
Subject
  1. Marketing > Management
  2. Marketing of Health Services
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references (p. 715-776) and indexes..