Research Catalog

Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

Title
  1. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Author
  1. Andreasen, Alan R., 1934-

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FormatTextAccessUse in libraryCall numberHF5415 .K6312 1996Item locationOff-site

Details

Additional authors
  1. Kotler, Philip.
Description
  1. vii, 632 p. : ill.; 25 cm.
Subject
  1. Organizations, Nonprofit
  2. Public Relations
  3. Financial Management
  4. Planning Techniques
  5. Marketing of Health Services
  6. Case Reports
  7. United States
  8. Nonprofit organizations > Marketing
  9. Social Control, Formal
Owning institution
  1. Columbia University Libraries