Research Catalog

Strategic marketing for nonprofit organizations

Title
  1. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Published by
  1. Upper Saddle River, N.J. : Prentice Hall, 1996.
Author
  1. Andreasen, Alan R., 1934-

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FormatTextAccessUse in libraryCall numberHF5415 .K6312 1996Item locationOff-site

Details

Additional authors
  1. Kotler, Philip
Description
  1. vii, 632 p. : ill.; 25 cm.
Subject
  1. Nonprofit organizations > Marketing
  2. Financial Management
  3. Marketing of Health Services
  4. Organizations, Nonprofit
  5. Social Control, Formal
  6. Public Relations
  7. Planning Techniques
  8. United States
Genre/Form
  1. Case Reports.
Owning institution
  1. Columbia University Libraries
Note
  1. Rev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
  2. Includes indexes.