Research Catalog

Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.

Title
  1. Public communication campaigns / Ronald E. Rice, Charles K. Atkin, editors.
Published by
  1. Thousand Oaks, Calif. : Sage Publications, [2001], ©2001.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessRequest in advanceCall numberHN90.M3 P8 2001Item locationOff-site

Details

Additional authors
  1. Atkin, Charles K.
  2. Rice, Ronald E.
Description
  1. xi, 428 pages : illustrations; 23 cm
Subject
  1. Public Relations
  2. Information d'État > États-Unis
  3. Publicity
  4. Communication
  5. Public relations
  6. Propagande
  7. Advocacy advertising
  8. Médias > Aspect social > États-Unis
Contents
  1. ʺt Public communication campaigns : the American experience / ʺr William J. Paisley -- ʺt Input and output variables currently promising for constructing persuasive communications / ʺr William J. McGuire -- ʺt Theorymaking methodology : communicating communicatively with campaign audiences / ʺrgenerating effective health risk messages / ʺr Michael T. Stephenson and Kim Witte -- ʺt Evaluating communication campaigns / ʺr Thomas W. Valente -- ʺt
  2. Formative evaluation research in campaign design / ʺr Charles K. Atkin and Vicki S. Freimuth -- ʺt Systems-based evaluation planning model for health communication campaigns in developing countries / ʺr Ronald E.distinctions / ʺr Charles T. Salmon and Lisa Murray-Johnson -- ʺt How effectivestudies : campaigns to reduce cardiovascular disease / ʺr June A. Flora -- ʺt Using theory to select messages in antidrug media campaigns : reasoned action
  3. and media priming / ʺr Joseph N. Cappella ... [et al.] -- ʺt Public relGrunig, and James E. Grunig. ⁺
  4. ʺt Strategic communication for international health programs / ʺr Phyllblues / ʺr Bradley S. Greenberg and Walter Gantz -- ʺt McGruff crime prevention/ ʺr Ronald E. Rice -- ʺt Littering : when every litter bit hurts / ʺr Robert B. Cialdini -- ʺt Strategic extension campaigns on rat control in Bangladesh / ʺr Ronny Adhikarya -- ʺt Mass campaigns in the People's Republic of China during the Mao era / ʺr Alan P.L. Liu -- ʺt Designated driver campaign / ʺr
  5. Jay A. Winsten and William DeJong -- ʺt RU SURE? Using communication theory to reduce dangerous drinking on a college campus / ʺr Linda C. Lederman ... [et al.] -- ʺt Sensation seeking in antidrug campaign andDearing -- ʺt America's sacred cow / ʺr Matilda Butler -- ʺt Nazi antitobacco campaign / ʺr Robert Proctor -- ʺt Community partnership strategies in health campaigns / ʺr Neil Bracht -- ʺt Entertainment-education strategy in
  6. communication campaigns / ʺr Arvind Singhal and Everett M. Rogers -- ʺt Web-based smoking cessation and prevention program for children aged 12 to 15 / ʺr David B. Buller ... [et al.] -- ʺt Using interactive media in communication campaigns for children and adolescents / ʺr Debra A. Liebermanʺr Lawrence Wallack and Lori Dorfman. ⁺
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.