Consumer market research handbook

Title
  1. Consumer market research handbook / editors, Robert M. Worcester, John Downham.
Published by
  1. Amsterdam ; New York : North-Holland ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1986.

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StatusFormatAccessCall numberItem location
StatusFormatTextAccessUse in libraryCall numberHF5415.2 .C62 1986Item locationOff-site

Details

Additional authors
  1. Worcester, Robert M.
  2. Downham, John
Description
  1. ix, 840 p. : ill.; 25 cm.
Subject
  1. Marketing research
Owning institution
  1. Columbia University Libraries
Note
  1. Includes index.
Bibliography (note)
  1. Bibliography: p. 773-801.