Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens
- Title
- Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
- Published by
- New York : McGraw-Hill, c2003.
- Supplementary content
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessUse in library | Call numberHC79.C6 S88 2003 | Item locationOff-site |
Details
- Additional authors
- Description
- xiii, 192 p.; 24 cm.
- Subject
- Contents
- Welcome to Kidfluence -- Ch. 1. Looking Back: 20th Century Parents and Kids -- Ch. 2. Today's Families: Variations on a Theme -- Ch. 3. Modern-Day Experiences of Kids -- Ch. 4. The Wired World: Its Impact on Kids -- Ch. 5. Influence in Action -- Ch. 6. Why Kids Mean Business -- Ch. 7. Kids Buying Kid Stuff -- Ch. 8. Kids Influencing Family Purchases -- Ch. 9. Kids as Future Purchasers -- Ch. 10. The Adults of Tomorrow -- Ch. 11. Coming Full Circle -- Case Studies.
- Owning institution
- Columbia University Libraries
- Note
- "Originally published by McGraw-Hill Ryerson in Canada in 2001"--Copyright page.
- Bibliography (note)
- Includes bibliographical references (p. 179-182) and index.