Research Catalog

Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens

Title
  1. Kidfluence : the marketer's guide to understanding and reaching generation Y--kids, tweens, and teens / Anne Sutherland, Beth Thompson.
Published by
  1. New York : McGraw-Hill, c2003.
Supplementary content
  1. Publisher description
Author
  1. Sutherland, Anne, 1963-

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FormatTextAccessUse in libraryCall numberHC79.C6 S88 2003Item locationOff-site

Details

Additional authors
  1. Thompson, Beth
Description
  1. xiii, 192 p.; 24 cm.
Subject
  1. Child consumers
  2. Children > Social conditions
  3. Children > Attitudes
Contents
  1. Welcome to Kidfluence -- Ch. 1. Looking Back: 20th Century Parents and Kids -- Ch. 2. Today's Families: Variations on a Theme -- Ch. 3. Modern-Day Experiences of Kids -- Ch. 4. The Wired World: Its Impact on Kids -- Ch. 5. Influence in Action -- Ch. 6. Why Kids Mean Business -- Ch. 7. Kids Buying Kid Stuff -- Ch. 8. Kids Influencing Family Purchases -- Ch. 9. Kids as Future Purchasers -- Ch. 10. The Adults of Tomorrow -- Ch. 11. Coming Full Circle -- Case Studies.
Owning institution
  1. Columbia University Libraries
Note
  1. "Originally published by McGraw-Hill Ryerson in Canada in 2001"--Copyright page.
Bibliography (note)
  1. Includes bibliographical references (p. 179-182) and index.