Research Catalog

Audience economics : media institutions and the audience marketplace / Philip M. Napoli.

Title
  1. Audience economics : media institutions and the audience marketplace / Philip M. Napoli.
Author
  1. Napoli, Philip M.

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FormatTextAccessUse in libraryCall numberHF6146.T42 N364 2003Item locationOff-site

Details

Additional authors
  1. Napoli, Philip M.
Description
  1. x, 235 p. : ill.; 24 cm.
Subject
  1. Television advertising
  2. Television advertising > United States
Owning institution
  1. Columbia University Libraries