Research Catalog

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

Title
  1. MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Author
  1. Rapp, Stan.

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FormatTextAccessUse in libraryCall numberHF5415 .R325 1987Item locationOff-site

Details

Additional authors
  1. Collins, Thomas L.
Description
  1. x, 278 p. : ill.; 23 cm.
Subject
  1. Marketing
  2. Sales promotion
  3. Advertising
Owning institution
  1. Columbia University Libraries