Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.

Title
  1. Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
Published by
  1. Upper Saddle River, N.J. : Prentice Hall, [2003], ©2003.
Author
  1. Andreasen, Alan R., 1934-

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StatusFormatAccessRequest in advanceCall numberHF5415 .K6312 2003Item locationOff-site

Details

Additional authors
  1. Kotler, Philip.
Description
  1. v, 536 pages : illustrations; 25 cm
Subject
  1. Nonprofit organizations > Marketing
Owning institution
  1. Columbia University Libraries
Note
  1. Kotler's name appears first on the earlier edition.
Bibliography (note)
  1. Includes bibliographical references and index.