Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
- Title
- Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler.
- Published by
- Upper Saddle River, N.J. : Prentice Hall, [2003], ©2003.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | Format | AccessRequest in advance | Call numberHF5415 .K6312 2003 | Item locationOff-site |
Details
- Additional authors
- Description
- v, 536 pages : illustrations; 25 cm
- Subject
- Owning institution
- Columbia University Libraries
- Note
- Kotler's name appears first on the earlier edition.
- Bibliography (note)
- Includes bibliographical references and index.