Research Catalog

The patron's payoff : conspicuous commissions in Italian Renaissance art

Title
  1. The patron's payoff : conspicuous commissions in Italian Renaissance art / Jonathan K. Nelson and Richard J. Zeckhauser, principal authors and editors.
Published by
  1. Princeton : Princeton University Press, [2008], ©2008.
Author
  1. Nelson, Jonathan K.

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Details

Additional authors
  1. Zeckhauser, Richard.
Description
  1. xviii, 234 pages : illustrations, plans; 27 cm
Summary
  1. "In The Patron's Payoff, Jonathan Nelson and Richard Zeckhauser apply the innovative methods of information economics to the study of art. Building on three economic concepts - signaling, signposting, and stretching - the book develops the first systematic methodology for assessing the meaning of art patronage and provides a broad and useful framework for understanding how works of art functioned in Renaissance Italy."--BOOK JACKET.
Subject
  1. Art patronage > Italy
  2. Artists and patrons > Italy
  3. Art, Renaissance > Italy
  4. Social status in art
Contents
  1. Pt. I. The commissioning game -- Ch. 1. Main players : patrons, artists, and audiences -- Ch. 2. Analytic framework : benefits, costs, and constraints -- Ch. 3. Theories of distinction : magnificence and signaling -- Ch. 4. Selecting and magnifying information : signposting and stretching -- Pt. II. The patron's payoff -- Ch. 5. Private chapels in Florence : a paradise for signalers Jonathan K. Nelson / Richard J. Zeckhauser -- Ch. 6. Commissioning familial remembrance in fourteenth-century Florence : signaling Alberti patronage at the Church of Santa Croce / Thomas J. Loughman -- Ch. 7. Signs of success : Leone Leoni's signposting in sixteenth-century Milan / Kelley Helmstutler Di Dio -- Ch. 8. Mantegna's Madonna della Vittoria and the rewriting of Gonzaga history / Molly Bourne -- Ch. 9. Image is everything : visual art as self-advertising (Europe and America) / Larry Silver.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.