Managing health care business strategy
- Title
- Managing health care business strategy / George B. Moseley III.
- Published by
- Sudbury, Mass. : Jones and Bartlett, [2009], ©2009.
- Author
Items in the library and off-site
Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberRA971.3 .M65 2009 | Item locationOff-site |
Details
- Description
- xv, 344 pages : illustrations; 24 cm
- Summary
- "This is the definitive textbook on strategic planning and management in health care. Using practical, action-focused language and real-life examples in the form of case studies, this reader will learn the well-established, widely-practiced principles of strategic management within the unique context of healthcare organizations."--BOOK JACKET.
- Subject
- Contents
- Ch. 1. Basic Strategy Concepts -- Ch. 2. Internal Audit of Strategic Assets -- Ch. 3. External Environmental Assessment - Law, Economics, Demographics, Technology -- Ch. 4. External Environmental Assessment - Market and Customers -- Ch. 5. External Environmental Assessment - Industry and Competitors -- Ch. 6. Defining Future Direction of the Organization -- Ch. 7. Formulating Corporate-Level Strategy -- Ch. 8. Formulating SBU-Level and Functional Area Strategy -- Ch. 9. Implementing the Strategy -- Ch. 10. Monitoring, Fine-Tuning, and Changing the Strategy -- Ch. 11. Strategic Financial Management -- Ch. 12. Strategy in Other Types of Organizations.
- Owning institution
- Columbia University Libraries
- Bibliography (note)
- Includes bibliographical references and index.