Managing health care business strategy

Title
  1. Managing health care business strategy / George B. Moseley III.
Published by
  1. Sudbury, Mass. : Jones and Bartlett, [2009], ©2009.
Author
  1. Moseley, George B., III.

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StatusFormatTextAccessRequest in advanceCall numberRA971.3 .M65 2009Item locationOff-site

Details

Description
  1. xv, 344 pages : illustrations; 24 cm
Summary
  1. "This is the definitive textbook on strategic planning and management in health care. Using practical, action-focused language and real-life examples in the form of case studies, this reader will learn the well-established, widely-practiced principles of strategic management within the unique context of healthcare organizations."--BOOK JACKET.
Subject
  1. Health facilities > Business management
  2. Health facilities > Finance
  3. Strategic planning
  4. Financial Management > methods
  5. Health Facilities > economics
  6. Health Services Administration > economics
  7. Équipements sanitaires > Administration
  8. Équipements sanitaires > Finances
  9. Planification stratégique
Contents
  1. Ch. 1. Basic Strategy Concepts -- Ch. 2. Internal Audit of Strategic Assets -- Ch. 3. External Environmental Assessment - Law, Economics, Demographics, Technology -- Ch. 4. External Environmental Assessment - Market and Customers -- Ch. 5. External Environmental Assessment - Industry and Competitors -- Ch. 6. Defining Future Direction of the Organization -- Ch. 7. Formulating Corporate-Level Strategy -- Ch. 8. Formulating SBU-Level and Functional Area Strategy -- Ch. 9. Implementing the Strategy -- Ch. 10. Monitoring, Fine-Tuning, and Changing the Strategy -- Ch. 11. Strategic Financial Management -- Ch. 12. Strategy in Other Types of Organizations.
Owning institution
  1. Columbia University Libraries
Bibliography (note)
  1. Includes bibliographical references and index.