Research Catalog

Ageless prose : a study of the media-projected images of aging / Bridget C. Loetterle.

Title
  1. Ageless prose : a study of the media-projected images of aging / Bridget C. Loetterle.
Published by
  1. New York : Garland Pub., 1994.
Author
  1. Loetterle, Bridget C., 1941-

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FormatTextAccessUse in libraryCall numberP94.5.A382 U65 1994Item locationOff-site

Details

Description
  1. xxii, 305 p.; 24 cm.
Series statement
  1. Garland studies on the elderly in America
Uniform title
  1. Garland studies on the elderly in America.
Subject
  1. Older people in mass media > United States
Contents
  1. I. Background of the Study -- II. Review Of Literature -- III. Methodology -- IV. Forty Thousand Hours -- V. Realities of Aging and Value Orientations -- VI. Retirement -- VII. Correlates of Successful Aging -- VIII. Resources in Later Life -- IX. The Mature Market -- X. Quantitative Determinants of the Happy Elderly -- XI. Conclusions from the Original Study -- XII. Editorial Message -- A Decade Later -- XIII. Advertising Message -- A Decade Later -- XIV. Summary.
Bibliography (note)
  1. Includes bibliographical references (p. 269-290) and index.
Processing action (note)
  1. committed to retain