Research Catalog

ha-Mitsuv he-ḥadash : ḥidushe ha-asṭraṭegyah ha-pirsumit ṿeha-ʻisḳit ha-movilah ba-ʻolam / G'eḳ Ṭraʾuṭ ṿe-Sṭiv Rivḳin ; [me-Anglit Barukh Ḳorot]

Title
  1. ha-Mitsuv he-ḥadash : ḥidushe ha-asṭraṭegyah ha-pirsumit ṿeha-ʻisḳit ha-movilah ba-ʻolam / G'eḳ Ṭraʾuṭ ṿe-Sṭiv Rivḳin ; [me-Anglit Barukh Ḳorot]
Published by
  1. Tel Aviv : Maṭar, 756, 1996.
Author
  1. Trout, Jack.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessRequest in advanceCall numberHeb 44600.911Item locationOff-site

Details

Additional authors
  1. Rivkin, Steve, 1947-
  2. Ḳorot, Barukh.
Description
  1. 312 p. : ill.; 24 cm.
Uniform title
  1. New positioning. Hebrew.
Alternative title
  1. New positioning.
Subject
  1. Positioning (Advertising)
  2. Advertising > Case studies
Genre/Form
  1. Case studies
Owning institution
  1. Harvard Library
Note
  1. Translation of: The new positioning.
Processing action (note)
  1. committed to retain