Research Catalog

Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung / Peter Kaupp.

Title
  1. Ältere im Schatten der Werbung? : eine Literaturstudie zur Seniorendarstellung in der Werbung / Peter Kaupp.
Published by
  1. Berlin : Berlin Verlag Spitz, c1997.
Author
  1. Kaupp, Peter.

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FormatTextAccessRequest in advanceCall numberHF5813.G3 K38 1997xItem locationOff-site

Details

Description
  1. 161 p. : ill.; 23 cm.
Series statement
  1. Prax oec
Uniform title
  1. Prax oec.
Subject
  1. Older people in advertising > Germany
  2. Advertising > Germany
  3. Older people in mass media
Bibliography (note)
  1. Includes bibliographical references (p. 142-154) and index.
Processing action (note)
  1. committed to retain