Social psychology of consumer behavior / edited by Michaela Wänke.
- Title
- Social psychology of consumer behavior / edited by Michaela Wänke.
- Published by
- New York : Psychology Press, c2009.
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Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessRequest in advance | Call numberHF5415.32 .S596 2009 | Item locationOff-site |
Details
- Additional authors
- Description
- ix, 396 p. : ill.; 24 cm.
- Summary
- This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
- Series statement
- Frontiers of social psychology
- Uniform title
- Frontiers of social psychology
- Subject
- Contents
- Introduction: A tale of two disciples. What's social about consumer behavior? / Michaela Wänke -- Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval -- The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis ...[et al.] -- Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder -- Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton -- Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer -- The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham -- When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television viewing and social reality : effects and underlying processes / L.J. Shrum -- Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell -- Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins -- The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.
- Owning institution
- Harvard Library
- Bibliography (note)
- Includes bibliographical references and index.