Social psychology of consumer behavior / edited by Michaela Wänke.

Title
  1. Social psychology of consumer behavior / edited by Michaela Wänke.
Published by
  1. New York : Psychology Press, c2009.

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StatusFormatTextAccessRequest in advanceCall numberHF5415.32 .S596 2009Item locationOff-site

Details

Additional authors
  1. Wänke, Michaela
Description
  1. ix, 396 p. : ill.; 24 cm.
Summary
  1. This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Series statement
  1. Frontiers of social psychology
Uniform title
  1. Frontiers of social psychology
Subject
  1. Sociale psychologie
  2. Consumentengedrag
  3. Consumer behavior
  4. Consumer behavior > Psychological aspects
  5. Consumers > Psychology
  6. Social psychology
  7. Verbraucherverhalten
  8. Sozialpsychologie
  9. Kundenforschung
  10. Psychology, Social
Contents
  1. Introduction: A tale of two disciples. What's social about consumer behavior? / Michaela Wänke -- Social psychology and consumer psychology : an unexplored interface / Robert S Wyer, Jr., Rashmi Adaval -- The construal of consumer judgments and decisions. Psychological distance and consumer behavior : a construal level theory perspective / Tal Eyal, Nira Liberman, Yaacov Trope -- The rational unconscious : conscious versus unconscious thought in complex consumer choice / Ap Dijksterjuis ...[et al.] -- Brands and successful brand extensions : a social psychology perspective on economic questions / Herbert Bless, Rainer Greifeneder -- Compensatory reasoning in choice / Alexander Chernev, Ryan Hamilton -- Affective and cognitive feelings in consumer judgment. Conditioning as a source of liking : there is nothing simple about it / Jan De Houwer -- The lexicon and grammar of affect as information in consumer decision making : the GAIM / Michel Tuan Pham -- When thinking is difficult : metacognitive experiences as information / Norbert Schwarz, Hyunjin Song, Jing Xu -- Social and media influences on judgment and behavior. Cross-cultural issues in consumer behavior / Sharon Shavitt, Angela Y. Lee, Carlos J. Torelli -- Television viewing and social reality : effects and underlying processes / L.J. Shrum -- Normative influences on consumption and conservation behaviors / Noah J. Goldstein, Robert B. Cialdini -- Taking the target's perspective : the persuasion knowledge model / Anna Kirmai, Margaret C. Campbell -- Goals and self-regulation. The persuasive power of regulatory fit / Angela Y. Lee, Tory Higgins -- The impulsive consumer : predicting consumer behavior with implicit reaction time measures / Malte Friese, Wilhelm Hofmann, Michaela Wänke -- The dynamics of self-regulation : when goals commit versus liberate / Ayelet Fishbach, Ying Zhang.
Owning institution
  1. Harvard Library
Bibliography (note)
  1. Includes bibliographical references and index.