Research Catalog

Details

Additional authors

1. Kahle, Lynn R.

Description

1. xii, 143 pages; 23 cm

Summary

1. Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.

Series statement

1. Economics collection, 2163-7628

Uniform title

1. Economics collection.

Subject

1. Economics > Religious aspects
2. Economics > Psychological aspects
3. Multiculturalism in advertising
4. Consumer behavior > Religious aspects
5. religion
6. religiosity
7. religious affiliation
8. belief systems
9. Christian
10. Jew
11. Muslim
12. Hindu
13. Buddhist
14. Confucianist
15. Taoist
16. behavioral economics
17. consumer behavior
18. decision making
19. morality
20. donation behavior
21. sustainability
22. holidays

Contents

1. Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.

Owning institution

1. Harvard Library

Bibliography (note)

1. Includes bibliographical references (pages 123-135) and index.

Processing action (note)

1. committed to retain