Research Catalog

Different brains different approaches : successful neuro advertising for male and female /

Title
  1. Different brains different approaches : successful neuro advertising for male and female / Huub van Osch.
Published by
  1. Amsterdam, The Netherlands : BIS Publishers, [2016]
  2. ©2016
Author
  1. Osch, Huub van,

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FormatTextAccessUse in libraryCall numberHF5822 .O83 2016Item locationOff-site

Details

Description
  1. 192 pages : illustrations (chiefly color); 21 cm
Subject
  1. Advertising > Psychological aspects
  2. Advertising > Research
  3. Brain > Popular works
  4. Brain
  5. Communication > Sex differences
  6. Geschlechtsunterschied
  7. Neurosciences > Popular works
  8. Neurosciences
  9. Werbepsychologie
  10. Werbewirkung
Genre/Form
  1. Popular works.
Owning institution
  1. Princeton University Library
Note
  1. Subtitle from cover.
Bibliography (note)
  1. Includes bibliographical references (pages 188-191).