Research Catalog

A manager's guide to marketing research; survey of recent developments

Title
  1. A manager's guide to marketing research; survey of recent developments [by] Paul E. Green and Ronald E. Frank.
Published by
  1. New York, Wiley [1967]
Author
  1. Green, Paul E.

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Details

Additional authors
  1. Frank, Ronald Edward, 1933-
Description
  1. 185 p. illus.; 22 cm.
Series statement
  1. Manager's guide series
Subject
  1. Marketing research
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Bibliography: p. 165-178.