Research Catalog

Consumer decision processes; marketing and advertising implications

Title
  1. Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.
Published by
  1. Englewood Cliffs, N.J., Prentice-Hall [1966]
Author
  1. Nicosia, Francesco M.

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan

Not available - Please for assistance.

FormatTextAccessUse in libraryCall numberHF5415.3.N5Item locationOff-site

Details

Additional authors
  1. California. University. School of Business Administration.
  2. California. University. Survey Research Center.
Description
  1. xviii, 284 p. illus.; 24 cm.
Series statement
  1. Prentice-Hall behavioral sciences in business series
  2. Prentice-Hall international series in management
Subject
  1. Consumption (Economics)
  2. Consumer behavior
Owning institution
  1. Princeton University Library
Note
  1. "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography (note)
  1. Bibliography: p. 247-272.