Mixed method research design : an application in consumer-brand relationships (CBR) /

Title
  1. Mixed method research design : an application in consumer-brand relationships (CBR) / S. Sreejesh, Sanjay Mohapatra.
Published by
  1. Cham : Springer, [2014]
  2. ©2014
Author
  1. Sreejesh, S.,

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status

Not available - Please for assistance.

FormatTextAccessUse in libraryCall numberHF5415.2 .S64 2014Item locationOff-site

Details

Additional authors
  1. Mohapatra, Sanjay,
Description
  1. xiii, 174 pages : illustrations; 24 cm
Subject
  1. Management > Research
  2. Marketing research
  3. Mixed methods research
Owning institution
  1. Princeton University Library