Research Catalog

Different brains different approaches : successful neuro advertising for male and female

Title
  1. Different brains different approaches : successful neuro advertising for male and female / Huub van Osch.
Published by
  1. Amsterdam, The Netherlands : BIS Publishers, [2016]
  2. ©2016
Author
  1. Osch, Huub van

Items in the library and off-site

Filter by

Displaying 1 item

StatusFormatAccessCall numberItem location
Status
Request for on-site useRequest scan
How do I pick up this item and when will it be ready?
FormatTextAccessUse in libraryCall numberHF5822 .O83 2016Item locationOff-site

Details

Description
  1. 192 pages : illustrations (chiefly color); 21 cm
Subject
  1. Advertising > Research
  2. Advertising > Psychological aspects
  3. Brain > Popular works
  4. Neurosciences > Popular works
  5. Communication > Sex differences
  6. Brain
  7. Neurosciences
  8. Werbepsychologie
  9. Geschlechtsunterschied
  10. Werbewirkung
  11. Popular works
  12. Werbepsychologie
  13. Geschlechtsunterschied
  14. Werbewirkung
Genre/Form
  1. Popular works.
Contents
  1. The origins of sex differences -- How 500 million years of evolution has affected both sexes -- Sensory differences -- The neurobiology of emotion -- Differences in primary, secondary and tertiary emotions -- General implications -- Implications for advertising -- Case examples -- Conclusions.
Owning institution
  1. Princeton University Library
Note
  1. Subtitle from cover.
Bibliography (note)
  1. Includes bibliographical references (pages 188-191).