Research Catalog

Details

Description

1. x, 294 pages illustrations, forms; 24 cm.

Summary

1. Textbook on the principles and practice of the management by objectives system - presents management techniques and functional approaches to the use of the system in marketing, research and development and long term planning, presents examples of application of management by objectives in the UK, and considers issues of management development and of training management consultants. Bibliography pp. 287 to 290, diagrams, graphs and references.

Series statement

1. McGraw-Hill European series in management and marketing.

Uniform title

1. McGraw-Hill European series in management and marketing.

Subject

1. Management
2. Organization
3. Organization and Administration
4. management
5. Organization
6. Management
7. results based management
8. management technique
9. marketing
10. research and development
11. long term
12. planning
13. management development
14. training
15. management consultant
16. Management by objectives
17. direction par objectifs
18. technique de gestion
19. recherche et développement
20. long terme
21. planification
22. formation à la gestion
23. formation
24. conseiller de gestion
25. dirección por objetivos
26. técnica administrativa
27. mercadotecnia
28. investigación y desarrollo
29. largo plazo
30. planificación
31. desarrollo gerencial
32. formación
33. consultor de empresas
34. United Kingdom of Great Britain and Northern Ireland
35. Royaume-Uni de Grande-Bretagne et d'Irlande du Nord
36. Reino Unido de Gran Bretaña e Irlanda del Norte

Genre/Form

1. textbook.
2. bibliography.
3. graph.
4. reference.
5. manuel d'enseignement.
6. bibliographie.
7. graphique.
8. référence bibliographique.
9. libro de texto.
10. bibliografía.
11. gráfico.
12. referencia.

Contents

1. Preface / John W. Humble -- Part 1: Management by objectives -- basic concepts / John W. Humble -- Part 2: MBO in practice -- Company experience / Introduced by John W. Humble -- Colt Heating and Ventilation Limited / J.J. O'Hea -- John PLayer & Sons / A.S. Ainsworth and colleagues -- The Royal Naval Supply and Transport Service / B.J. Pascoe -- Viners Limited, Sheffield / B.J. Viner -- Two functional approaches / Introduced by John W. Humble -- Management by objectives in marketing and selling / J.R. Armstrong -- Management by objectives in research and development / E.P. Hawthorne -- Part 3: Problem areas -- Setting company objectives / Introduced by John W. Humble -- Approaches to long-range planning for small business / George A. Steiner -- Objectives, strategy, planning, and control / P.A. Norman -- Training MBO advisers / Introduced by John W. Humble -- Training MBO advisers / D.H. Frean -- Management development / Introduced by John W. Humble -- The task force and management by objectives / P.A. Hives -- Analysing and meeting the training needs of managemenet / J.H. Binnie -- Management manpower planning and MBO / John W. Humble and P.A. Hives -- Part 4: MBO in perspective -- MBO in perspective / Introduced by John W. Humble -- A fresh look at management by objectives / Robert A. Howell -- Part 5: An action programme / John W. Humble.

Bibliography (note)

1. Bibliography: p. 287-290.