Research Catalog

Television and the political image; a study of the impact of television on the 1959 general election

Title
  1. Television and the political image; a study of the impact of television on the 1959 general election, by Joseph Trenaman and Denis McQuail.
Published by
  1. London, Methuen [1961]
Author
  1. Trenaman, Joseph.

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FormatTextAccessUse in libraryCall numberJN955 .T7 1961Item locationOff-site

Details

Additional authors
  1. McQuail, Denis
Description
  1. 287 pages illustrations, diagrams, tables; 22 cm
Subject
  1. Great Britain. Parliament > Elections, 1959
  2. Great Britain. Parliament
  3. 1959
  4. Geschichte 1959
  5. Television in politics
  6. Elections
  7. Fernsehen
  8. Wahlkampf
  9. Großbritannien
Contents
  1. Election television -- an unknown factor -- Method -- Political images -- The nature of the campaign -- How the campaign reached the electors -- Television electioneering -- the viewers' response -- Changes of allegiance during the 1959 campaign -- Changes in political attitudes -- The electors' knowledge of party policies and national issues -- The effects of television and other media -- The characteristics of the changers -- Some implications -- Summary of the findings.
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references (pages 237-254).