Marketing high technology : an insider's view
- Title
- Marketing high technology : an insider's view / William H. Davidow.
- Published by
- New York : Free Press ; London : Collier Macmillan, ©1986.
- Author
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Displaying 1 item
Status | Format | Access | Call number | Item location |
---|---|---|---|---|
Status | FormatText | AccessUse in library | Call numberHC79.H53 D38 1986 | Item locationOff-site |
Details
- Description
- xix, 194 pages; 24 cm
- Summary
- Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
- Subject
- Contents
- Machine derived contents note: Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Crush the Competition -- 2. The Winning Strategy -- 3. Slightly Better Is Dangerous -- 4. Why Companies Give Bad Service -- 5. Great Products Make Great Salespeople -- 6. Great Promotions Are Simple -- 7. Price on Value but Charge What the Market Will Bear -- 8. Be International or Fail -- 9. Plan Products, Not Devices -- 10. Great Products Need a Soul -- 11. Do You Have Marketing? -- 12. The Business of Business Is Total Satisfaction -- Appendix A. The Cost of Attacking a Competitor -- Appendix B. How Costs and Margin Goals Affect Price -- Index.
- Owning institution
- Princeton University Library
- Note
- Includes index.