Marketing high technology : an insider's view

Title
  1. Marketing high technology : an insider's view / William H. Davidow.
Published by
  1. New York : Free Press ; London : Collier Macmillan, ©1986.
Author
  1. Davidow, William H.

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StatusFormatTextAccessUse in libraryCall numberHC79.H53 D38 1986Item locationOff-site

Details

Description
  1. xix, 194 pages; 24 cm
Summary
  1. Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.
Subject
  1. High technology > Marketing
  2. Marketing
  3. Spitzentechnologie
  4. Marketing
  5. Hoogwaardige technologie
  6. Concurrentie
  7. Industrie
Contents
  1. Machine derived contents note: Contents -- Foreword -- Acknowledgments -- Introduction -- 1. Crush the Competition -- 2. The Winning Strategy -- 3. Slightly Better Is Dangerous -- 4. Why Companies Give Bad Service -- 5. Great Products Make Great Salespeople -- 6. Great Promotions Are Simple -- 7. Price on Value but Charge What the Market Will Bear -- 8. Be International or Fail -- 9. Plan Products, Not Devices -- 10. Great Products Need a Soul -- 11. Do You Have Marketing? -- 12. The Business of Business Is Total Satisfaction -- Appendix A. The Cost of Attacking a Competitor -- Appendix B. How Costs and Margin Goals Affect Price -- Index.
Owning institution
  1. Princeton University Library
Note
  1. Includes index.