Research Catalog

Marketing research and knowledge development : an assessment for marketing management

Title
  1. Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser.
Published by
  1. Englewood Cliffs, N.J. : Prentice-Hall, ©1980.
Author
  1. Myers, John G., 1933-

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Details

Additional authors
  1. Massy, William F.
  2. Greyser, Stephen A.
Description
  1. xiv, 306 pages : illustrations; 24 cm
Subject
  1. Marketing research > United States
  2. Marketing research
  3. Marketingforschung
  4. Marketingmanagement
  5. Weiterbildung
  6. Marketing
  7. United States
Owning institution
  1. Princeton University Library
Bibliography (note)
  1. Includes bibliographical references and index.